Survey

Background Story

Interticket, our client, approached us with a request to modernize their existing Survey feature. The goal was to enhance the user interface and add more functionality, making the system more accessible and efficient.

The project originated from the need to add new question types (such as "contact" and "upload file"), and eventually allow partners to implement surveys on their websites. This project aimed to improve the overall user experience and deliver better survey tools for potential clients across various industries.

Thanks to the project, InterTicket's partners are now able to edit the ticket sales interfaces, including the purchase confirmation emails.

Goals

The primary objective was to optimize the survey creation and management process while adding flexibility for new question types and media integration. Interticket aimed to improve customer satisfaction through an intuitive and modern interface, provide better service with enhanced data collection tools, and boost revenue by incorporating surveys into marketing strategies. Our solution was to upgrade the Survey feature while keeping it aligned with the client’s existing tools and platforms.

Challenges

The biggest challenge in the project was adjusting to changes in project priorities: throughout the project, the client’s priorities shifted several times. We overcame these obstacles by using agile project management and maintaining constant communication with the client.

Outcome

The final product was an enhanced Survey v2 feature integrated into the StemX platform. This upgrade improved the feedback mechanism for residents in districts like the 13th and Józsefváros, allowing mobile-based surveys for marketing promotions and coupon distribution. The project laid the foundation for the future KYC project, showcasing the versatility and scalability of the new system.

Process

The project followed an agile development methodology. Initially, the design was outlined in Figma, and after several iterations, the team implemented the plan in a single milestone release. The project faced minor challenges but in the end it was successfully delivered.

Summary

This project underscored the importance of setting priorities early and maintaining them throughout the development process. Constant client communication played a key role in overcoming technical issues. The upgraded Survey feature provides a more user-friendly tool, enabling Interticket to better engage its customers and expand survey capabilities. Lessons learned from this project will undoubtedly benefit future developments and serve as a blueprint for handling complex projects.

The Survey v2 feature significantly improved Interticket’s ability to gather and analyze customer feedback. Its enhanced interface, along with new question types and media integration, allowed for more diverse use cases, benefitting both the client and end users. This feature is highly relevant across industries that rely on customer feedback and survey-based marketing.